BLACKOUT-MOTORSPORTS

Black Magic

Black Magic started out as a single product, a thick silicone trim shine packaged in a squeeze bottle and applied to trim and bumpers with a cloth or sponge. Consumers started using it on tires as well because it stayed shiny longer than competitor’s products.

The success of this tire care product in the 1990ís demonstrated the need for tire shines so the scientists and marketers developed Black Magic Tire Wet to provide a professional quality tire shine to the retail market.

Black Magic Tire Wet was so successful that it soon outshined the original Black Magic trim and became the #1 selling product for Blue Coral and is still the #1 selling tire dressing in the US retail market.

A product line was born and expanded into a line of tire & wheel care, vehicle wash, wax and detail products. Black Magic products became a hit with automotive detailers and enthusiasts alike as the focus on vehicle appearance shifted to emphasize wheels and tires.

After years of being a featured brand at Grassroots Tour events across the U.S., Black Magic delved into its first motorsports sponsorship in 2015, when they partnered with Formula Drift champion Vaughn Gittin Jr., the self-professed professional fun haver. The next season, Black Magic joined forces with Formula Drift as a title sponsor in 2016 as well as an associate sponsor of fan favorite Ryan Tuerck. In 2017, Ryan’s track bro, Chris Forsberg, joined the team as an associate sponsor as well. In 2018, Black Magic remains the proud Title Sponsor of the Formula Drift Championship Series, as well as associate sponsor of Ryan Tuerck and Chris Forsberg, and race sponsor of Alec Hohnadell. Be sure to follow their journies on and off the track on “BlackOut” all season long!